SEBASTIAN JULIAN

Creative Strategist · DTC Health & Wellness · Direct Response

Testing hooks:

Ads are a guessing game. I made it stop being one.

I build creative testing systems for DTC health and wellness brands — hooks, angles, and iteration loops that find what converts, then scale it.

$0 to A$113K a month. In fourteen months.

That's one client, one Shopify store, and a creative strategy run like an engineering discipline. The toggle above isn't a gimmick — it's the job.

Email me View resume
A$113K/mo
Proganics revenue, from zero in 14 months
30%+
of revenue driven by email flows built from scratch
2.4×
add-to-cart conversion after page rebuilds
300K+
organic views grown from zero for Laroona

Selected work

The swipe file

Proganics

Marketing Manager / Creative Strategist · Apr 2025 – present

A$0 → A$113,000/month in 14 months

An Australian DTC health brand with a Shopify store doing effectively zero. The owners had already paid big-name agencies, consultants, and gurus — none of it moved the needle. The stretch target we agreed on was A$40K/month.

  • Owned creative strategy end to end and scaled paid social acquisition from a standing start.
  • Built Klaviyo email from scratch into a channel driving 30%+ of total revenue.
  • Rebuilt landing and product pages — add-to-cart conversion up 2.4×.
  • Hit A$50K/month by April 2026, then A$113K by May — nearly 3× the stretch goal, ahead of deadline. Production capacity, not demand, is now the bottleneck.

Verniqo

Freelance Creative Strategist · 2026

Creative engine for a 7-figure brand

Owned creative strategy across three products for a 7-figure DTC health and wellness brand. Built the production management system, trained editors on AI-driven video ad workflows, and ran the winning/losing-ad review loop that feeds every next test.

Laroona Kidswear

Marketer · 2023 – present

Revenue doubled four months straight

Organic-only growth for a kidswear brand, part-time: strategic content and audience building took the social following from 0 to 3,755 and content performance from 0 to 300,000+ views — while revenue doubled month over month for four consecutive months.

The testing loop

How the results happen

  1. Research

    Customer language, competitor creative, review mining. The market writes the first draft.

  2. Angles

    Messaging strategy: hooks, personas, and positioning mapped before anything gets produced.

  3. Production

    Briefs to editors and designers — increasingly AI-accelerated — shipped on time, on brief.

  4. Launch

    Structured tests with media buyers. Every creative exists to answer a question.

  5. Iterate

    Winners get dissected and multiplied. Losers get autopsied. The loop compounds.

The full methodology lives at creativestrategyos.com — the operating system I built for running creative strategy like a discipline instead of a lottery.

About

The unusual part

I spent seven years as a mining engineer and quarry superintendent before I ever wrote an ad. That background is why my creative work looks the way it does: production targets, safety margins, systems that don't depend on inspiration showing up.

Copywriting came next — freelance, then leading the copy team at Debutify — and creative strategy after that. The through-line is the same: take something that runs on gut feel, and give it a process that compounds.

I work with DTC health and wellness brands that need acquisition to grow predictably, and with teams that want their creative operation to run like their supply chain does.

Based
Antipolo City, Philippines (async-friendly)
Focus
DTC health & wellness, paid social, email
Stack
Meta, Klaviyo, Shopify, GoHighLevel, ClickUp, AI production workflows
Education
B.S. Mining Engineering, University of the Philippines – Diliman